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Cybersecurity is drowning in noise, buzzwords, bloated frameworks, hollow leadership, and toxic grind culture. Unpopular Opinion: Burning Down the Bullsht to Rebuild Cybersecurity* is Joshua Copeland’s unapologetic manifesto for tearing down the illusions the industry clings to and rebuilding something real.
Born from late-night #unpopularopinion posts that resonated across the community, this book challenges the myths we’ve been sold: that certifications equal competence, that cyber insurance is a strategy, that charisma substitutes for scars earned in the trenches, or that burnout is a badge of honor. Copeland pulls no punches, dismantling sacred cows while offering practical paths forward.
Across four parts, the book lays out a roadmap for professionals who want substance over performance:
The Myths We’re Sold exposes certification mirages, the false safety net of insurance, the glamorization of “tech bros,” and the gatekeeping of degrees.
Fixing the Machine offers actionable advice on building systems instead of heroes, closing the empathy gap, redefining leadership as a skill, and rejecting the false promise of AI as a savior.
The Psychology of It All dives into imposter syndrome, burnout, nonlinear healing, emotional intelligence, and the danger of policy theater without cultural alignment.
Rebuilding with Purpose reframes security as stewardship, elevates storytelling, kills outdated playbooks, and challenges leaders to heal themselves while leading others.
What makes this book different is its tone...raw, direct, and rooted in lived experience. Copeland writes not as a detached analyst, but as someone who has fought in the war rooms, led through breaches, and seen both the dysfunction and the brilliance of the field. His insights blend hard data, case studies, and battlefield lessons with a call for empathy, clarity, and accountability.
This isn’t a cheerleader’s book. It’s a reckoning. A mirror held up to an industry that confuses paperwork for competence and hustle for resilience. For practitioners, leaders, and aspiring professionals tired of the theater, Unpopular Opinion delivers what the industry desperately needs: honesty, fire, and a blueprint to build cybersecurity that actually works