Book Description
It's a book built for anyone wanting to get into publicity or PR, or who wants to learn more about just how bad and hard the real world of PR is. It's written colloquially, honestly and with strange, funny narratives about Zitron's life as PR man with absolutely no education in the field, all the way up to his eventual million-dollar business and huge client success. It's funny, it's silly and yet it's useful.