Book Description
You don’t see your self as an entrepreneur? You’re not a genius? You can’t code? You are not Mark Zuckerberg, Steve Jobs or Donald Trump?
Welcome to the majority!
Prof. Guenter Faltin shows in „Brains versus Capital“ - an easy to read book - how to become an entrepreneur. He introduces an approach to entrepreneurship, that allows almost everybody to develop a successful business model.
But not any business model. A business model to fit the founders personal live style and talents. It shows you how to develop a business case with little need for money and the chance to grow a scalable business.
Brains versus Capital will show you a systematic way of developing your business and offers for a better understanding case studies to support the advocated approach of entrepreneurship.
Prof. Faltin’s entrepreneurial design theory was develop out of 30 years of experience of being an entrepreneur and teaching entrepreneurship.
Muhammad Yunus, winner of the 2006 Nobel Peace Prize, said about this book:
‚Guenter Fatlin, himself a very successful entrepreneur, has written an inspiring book which can act as a guide to all those seeking to make the most of their talents – enabling them to establish their own company.’