Book Description
Want
to get into politics and government? Want to run for office? Want to
work on a campaign? Want to beat that Tea Partier or that Lefty Liberal
in your district? Want to win? Winning Political Campaigns is the only
book you’ll ever need!
A
comprehensive handbook for planning, organizing and executing a
successful campaign for elective office. Written in an easy-to-use
format, the book is designed for both novice campaigners and experienced
workers. Covers everything from advertising to building alliances,
proper business practices, campaign literature, candidate behavior,
media, voter contact, fundraising strategy and more.
Extensively
revised and updated in 2012, the e-edition is extremely thorough and
detailed. Particularly useful are the numerous checklists and fifteen
appendices which include a sample itinerary for a political event,
extensive resources for various issues, sample news release and direct
mail piece, and more.
Congressman
Danny K. Davis says: “At a time when a majority of Americans do not
participate in the political process, a process with deep impact on the
lives of every American, Bill Bike is waging a campaign for
involvement—meaningful involvement. Winning Political Campaigns is
designed to enable ordinary citizens to take back their government, to
be heard, to win.”